Wolf Cabernet

I wanted to come up with a trendy fashion brand with a social justice narrative. I developed the brand “Wolf Cabernet”. Wolf Cabernet is a brand that spreads awareness of social injustice around world. By using its trendy platform to raise awareness, we want to reach out to millennials to be a part of the change they want to see.

I’ve created several avenues for Wolf Cabernet to engage with its audience through a successful platform. When a consumer purchases anything from the Wolf Cabernet line, 50% of proceeds go towards a donation for the ACLU, the American Civil Liberties Union.